The Story Behind Our New Logomark

Our new logomark is not meant to replace our original logo. Rather, it exists alongside it—an extension of our visual language and a new way for us to tell stories about the world that inspires our work. It is a small emblem that carries meaning, history, and a bit of poetry within its lines.

The design is inspired by the “Hand of Fatima”–style door knockers that can be found throughout France. When wandering through old villages and city streets, it is not uncommon to see these sculptural hands mounted on centuries-old doors—often cast in iron or brass, weathered by time yet still full of character. They are both decorative and symbolic, a quiet detail that hints at the life and history behind the door.

Many of these hands are adorned with rings, cuffs, or decorative sleeves, details that historically could signify the occupation, status, or identity of the person who lived within. A ring might hint at trade or wealth; an ornate cuff might reflect rank or lineage. Each hand becomes a small piece of storytelling, a sculptural signature greeting visitors before they even step inside.

Hands themselves have long been a source of fascination and beauty in art, and for Paula in particular they hold a special place. Throughout history, artists and sculptors have used hands to express gesture, grace, strength, and emotion. Paula has always loved hands—whether carved in stone, painted in portraits, or formed into jewelry. There is something timeless about them: they create, they craft, they welcome.

For that reason, the hand felt like a natural symbol to incorporate into our brand. It reflects both Paula’s personal love of artistic forms and a visual motif deeply rooted in French culture, the country that has long influenced the spirit of our collections.

Nestled within the hand are daffodils, a small but meaningful detail. These flowers are a tribute to Paula herself. Daffodils carry associations of renewal, optimism, and the arrival of spring—qualities that mirror the spirit she has always brought to her work and to the brand.

In this way, the logomark becomes more than an ornament. It is a symbol of craft, heritage, and personal story—a hand that welcomes, a nod to France, and a quiet tribute woven into the design.

You may begin to see this hand appear throughout our world: stamped into packaging, tucked into small details, or accompanying pieces that carry special meaning. Like the door knockers that inspired it, it is a small gesture that invites you in and hints at the stories waiting inside