Bienvenue Bienaimé

Robert Bienaimé, visionary perfumer.

 

When he created his eponymous brand in 1935, Robert Bienaimé was already a perfumer recognized by his peers for his innate talent and undeniable know-how. A chemist by trade, he was to prove himself one of the most gifted noses of his generation.

 

It was his meeting in 1909 with Paul Parquet, Master Perfumer, that gave him his vocation. As head of the Houbigant House, Paul Parquet introduced him to the art of perfume and opened the doors to a world he would never leave. Both an artist and a technician, Robert Bienaimé will never stop innovating and enriching the olfactory repertoire of the House of Houbigant with new scents such as Quelques Fleurs, the first true multi-floral bouquet ever created.

 

After Paul Parquet's death in 1916, Robert Bienaimé held the reins of Parfumerie Houbigant, where he oversaw the creation of new fragrances until 1930. Deeply involved in the profession, Robert Bienaimé was also an expert in cosmetology and developed some very promising cream formulas. Eager to create his own brand, Bienaimé launched in 1935. In its first year, Robert Bienaimé launched four fragrances: Éveil, Fleurs d’Été, La Vie en Fleurs, and Vermeil.